Marketing News

Sephora Gives Consumers ‘Lyft’ To Stores Via First Activation

During the promotional period, beauty shoppers in NYC, LA, San Francisco, Chicago and Seattle can be “Delivered to Beauty” for a best-in-class personalized shopping experience.

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By: Lianna Albrizio

Associate Editor

From July 7-10, Sephora is launching a first activation in partnership with Lyft Media, designed to deliver beauty consumers across the US to Sephora’s free-standing locations for beauty offerings, expertise and shopping experience. The activation is part of the retailer’s new “Get Beauty from People Who Get Beauty” campaign, which champions Sephora’s trusted and personalized expertise. ‘Delivered to Beauty’ During the promotional period, beauty shoppers in NYC, LA, San Fran...

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